"Service Quality Management Through Customer Orientation "

Organisational culture of customer care: market orientation and service quality

The purpose of this study is to assess the proposition that adoption of a market orie ntation le ads to im proved s ervice qua lity for se rvice sector organisations. We argue that an organisational culture incorporating customer care as i ts cen tral t enet an d i nvolving eff orts t o un derstand t he n eeds of customers throug h a m arket orie ntation e nables t he org anisation to pr ovide ...

Managing Customer Relationships through Price and Service Quality

Supply Chain Reengineering : Improving Inventory Management and Customer Service Quality

Companies competing in today’s global economy are challenged by two critical yet conflicting issues related to their supply chains. On one hand, they are under ongoing pressure to reduce operational and inventory costs, which requires keeping inventory levels low. On the other hand, they must achieve a high customer service level by having inventory available when and where the customer wants i...

Improving Performance of Customer Relationship Management through Applying Knowledge Management

Customer Relationship Management (CRM) and Knowledge Management (KM) have become especial and strategic keys in the current competitive environment for all companies.  The critical role of KM as the main determinant of the success of CRM has been the focal point of the previous researches; the present paper aimed at studying the impact of different KM factors- such as Customer Knowledge (CK), S...

Evaluation of customer satisfaction about Bank service quality

This research has studied and ranked the service quality and its relation with customers' satisfaction in a bank in Iran. In the theoretical principles section, the concepts and denitions related to services, satisfaction, banking and research background have been studied. The statistical community of the study was all the bank customers that have referred to the bankand have had interest-free ...